Ed Mueller
Ed is originally from Chicago, Illinois: he followed he brother out here to Colorado in 1978. After a combined 20 years in food and construction, Ed launched his own automotive body shop. In 1993 Ed made the switch to automotive sales due to his admiration of the Honda brand. He earned respect for the Honda brand during this time in his life because of how fast the Hondas sold at his shop.
Ed has been with Planet since the beginning and has seen the company grow and change with owners Lee and Olga Payne. He still remembers the day she sold the first Honda Odyssey at the dealership. As a sales person, Ed is excellent with customers who need basic transportation on a budget. He’s the go-to guy for finding affordability and comfortability mixed with little lifestyle luxuries that make driving a car fun. To Ed, it doesn’t matter if you live on a budget: there’s a car out there that can make driving more than a task, but instead, part of a great adventure.
If Ed’s not at work or at CostCo finding free tasty samples, he’s spending time with his loving family. He’s the kind of guy who lives by the mantra “do the right thing,” and he strives to create a non-intimidating and genuine atmosphere.
Cheryl Rousch
After retiring from a 20-year career in the US Army, Cheryl joined the world of car sales (this was 11 years ago). She’s been making Planet Honda a better place since she started here two years ago. Though she says the world of car sales was not necessarily a calling, she considers it a happy accident.
Cheryl recognizes that every person has a unique motivation for liking a particular car. She enjoys helping people find out what is most important in a car purchase and finding the vehicle that fits that particular need the best. In her sister’s case, Cheryl says, it’s all about the cup holder. If her sister’s cup doesn’t fit in the holder, she’s not going to purchase the car. Quirky as it may be, she stands behind her sister’s decision because it’s about finding the small things that make a customer happy.
On a test drive, Cheryl likes to point out the small little extras on a car. She doesn’t want a customer to discover something 3 years down the road and think, “Well, no one told me about that!”
Worried about how all your gear will fit in a vehicle? Talk with Cheryl. Currently driving her own CR-V, she considers herself a master packer for off-road and camping adventures.
If she’s not exploring the outdoors, she’s at home with a book. She told us, “If it’s a book, I’ll read it.” She has in the past shared her passion for literacy through touring elementary and adult reading classes. Perhaps it’s the influence of one of her most read individuals, the Dali Lama, which keeps her living up to the expectation that life is about joy and optimism.
Jim Cannon
Like James Tiberius Kirk, James Cannon actually likes to go by Jim. After retiring from a naval career, he worked his way through all the car sales ranks in finance, sales, business development, and management. Jim has sold cars for 22 years with Ford, Toyota, Kia, Hyundai, and Dodge and more. Because he knows the competition so well, we were glad to take him on at Planet Honda 6 months ago.
To Jim, car sales are about the people. He enjoys everyone that walks through the door and sits at his desk. He likes to listen to customers, and he really find out what is important to them.
Comparing himself to an Accord, Jim thinks of himself as a reliable guy who likes to enjoy the ride. He spends time with his family and wonderful grandchildren when he’s not working. Jim also loves playing baseball in the summer, and he takes it upon himself to live with honor in everything he does, whether it be work or play.
Arman Sadati
Skilled in computer programming from database structure to Oracle, Arman entered the car industry shortly after September 2001. He is diligent about working hard for everything he does, and because of this, he has worked through the ranks of the industry and has become quite the successful car businessman. Arman joined Planet Honda about 9 months ago.
As a sales guy, Arman enjoys helping customers find that piece of metal that acts as more than transportation: it is instead a solution to the tasks that begin each day. He wants his customers to drive quality cars that meet their daily needs, whether that is better MPG, low maintenance, or a great resale value.
If Arman is not at work, he’s still working. He’s the type of guy that likes to get out and ride. Dedicating much of his time to the care and research of horses, Arman likens himself to a heavy duty diesel -- strong enough to get knocked off a horse, and driven enough to get back on.
Albert Cohen
Albert has a unique background in women’s fashion. Since he has owned a wholesale couture store in Paris, Albert certainly understands what real style and class is. When he came to the United States he owned his own fashion shop in Cherry Creek. Although Albert enjoyed the industry, he eventually was recruited into car sales. Albert has been selling cars now for 12 years. Before we picked him up here at Planet, he was selling Mercedes-Benz, Audi, and BMW vehicles.
Albert recognizes cars as another means to enjoy what style has to offer in multiple facets of life. Even though his practical side believes cars are meant to get you from point A to point B safely, he still enjoys the purr of an engine, the sleek design, and the fit and finish that make a ride comfortable.
Although Albert enjoys a good Ferrari, one of his favorite cars to look at is a Cobra. He enjoys the classy car with a design history. He loves to help customers find the vehicle that will surprise them and take car-buying from a necessary evil to an accessory to style.
For the past 15 years (when Albert’s not working), he’s been pouring his passion into a foundation that his mother-in-law started. It’s called the Nunez Foundation, and it helps give scholarships to talented and intelligent students whose parents may not be able to afford college. Albert’s life motto is this: “Yesterday is gone and tomorrow might not come, so enjoy the present.”
